NEW HOME – We’ve Moved!

October 31, 2010

LIVE LOVE BLOG

NOW HAS A NEW HOME – YAY!

WE’VE MOVED TO THE NEW

AND IMPROVED…

LIVE. TRAVEL. BLOG.
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Come and join us!

http://live-travel-blog.com

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Air New Zealand’s Rico: Hot or Not?

October 21, 2010

Meet Rico.

Rico was born on a plane between two countries over the International Date Line on June 6th and June 7th of 1972. His mother and father were hippies and moved off the coast of Equador when Rico was only young and remained there for several years. In his later years, Rico went on to work at a travelling circus giving him the opportunity to see many places he’d never seen before. After tiring of the circus life, he tied himself to a small plane carrying coffee beans and landed in the USA, bright eyed and ready to begin his new life as the face of Air New Zealand.

Air New Zealand is at it again, this time with a new advertising campaign looking to be its most controversial yet – although in this instance, I’m not so sure being controversial is a bad thing. Rico made his debut in three commercials released last week to create awareness of the airlines new children’s storytime services and premium economy space seats on their 777-300 aircraft.

In two of the three commercials, Rico makes lewd, suggestive comments to fellow Air New Zealand passengers that strike up conversation with him. His thick Equadorian accent plays a part in the mispronunciation of words, in turn, giving them a double meaning: “All we need now is a nice Kiwi bitch (beach).”

In the second commercial titled “The Intimate Art of Touching”, Rico rips out one liners such as “You can lick the crack…” and “The screen is like a woman, and you must be gentle with her…put your finger here and touch her lightly…”

What’s even more impressive is that Rico has his own Facebook page. His interests are listed as “travelling to everywhere, meating the friend. Relapsing in nice place, writing the book and taking away photo.” Rico interacts with his 4,837 fans by engaging in wall conversations with them in a fun and flirtatious manner. Can we expect Rico to make a Twitter appearance? I definitely hope so.

Personally, I think these advertisements are a genius move by Air New Zealand. Yes, they are controversial, but being controversial isn’t necessarily a bad thing now, is it? Controversy generates interest and talk, whether it be via word of mouth, news or online communication platforms; all of which produce an increase in brand awareness and gain the attention and curiosity of the general public, or perhaps a whole new market that never previously considered Air New Zealand as their airline of choice.

Do you find Air New Zealand’s new advertising campaign offensive or funny? I’d love to hear your thoughts.

 

 



Saltimbanco to Hit Aussie Soil in 2011

October 12, 2010

If you’ve been following my blog for some time now, you’d be well aware that I spent July 2009 – July 2010 interning with Walt Disney World at Cirque du Soleil’s resident show, La Nouba.

I can still recall the way my eyes lit up while watching the show for the very first time. I was captivated; it was almost trance-like. La Nouba was a world where dreams became reality; a place that allowed me to escape to a land of  make-believe and fantasy, even if only for a short while. La Nouba was the first Cirque du Soleil show I had ever seen and since then, I have had the pleasure of adding Mystère, Zumanity and LOVE to my viewing collection.

From April of 2011, I look forward to revisiting this fantasy world once again. Hot on the heels of its European stint, Cirque du Soleil is bringing the Saltimbanco over for an Australian arena tour.

Saltimbanco explores the urban experience in all its myriad forms: the people who live there, their idiosyncrasies and likenesses, families and groups, the hustle and bustle of the street and the towering heights of skyscrapers. Between whirlwind and lull, prowess and poetry, Saltimbanco takes spectators on an allegorical and acrobatic journey into the heart of the city.

Tickets go on sale to the general public on Monday October 18, 2010 at 9am. If you are a Cirque Club Member you are able to purchase pre-sale tickets from Thursday October 7 at 9am – Sunday October 17 at 11pm. If you would like the opportunity to pre-purchase tickets, it isn’t too late to sign up and become a Cirque Club Member – it’s free!

You don’t want to miss out!

_________________________________________________________________

Tour Dates: Cirque du Soleil – Saltimbanco 2011

Perth: April 21 – May 9, Challenge Stadium
Adelaide:
May 12 – May 22, Adelaide Entertainment Centre

Melbourne:
May 25 – June 11, Rod Laver Arena

Hobart:
June 15 – June 19, Derwent Entertainment Centre

Brisbane: July 8 – July 17, Brisbane Entertainment Centre
Newcastle:
July 20 – July 24, Newcastle Entertainment Centre

Sydney: July 27 – August 14, Acer Arena
Wollongong:
August 17 – August 21, WIN Entertainment Centre

More information: Ticketek

 

 


Dreams Come True: The Art of Disney’s Classic Fairy Tales

October 10, 2010

With the blockbuster Tim Burton Exhibition coming to a close this weekend at the Australian Centre for the Moving Image (ACMI) here in Melbourne, I was curious as to what came next. After a quick Google search I was beyond ecstatic to discover that as of November 18, 2010, the ACMI will host Dreams Come True: The Art of Disney’s Classic Fairy Tales. This major new exhibit will celebrate over 70 years of Disney animation and comes to us direct from the USA.

Conceived by John Lasseter, Chief Creative Officer, Disney/Pixar Animation Studios, as a cultural gift to the people of post-Katrina New Orleans and originally curated by Lella Smith, Creative Director, Disney Animation Research Library, the exhibition features over 600 original artworks, maquettes and animation cells from Disney’s much-loved adaptations of traditional European fairy tales.

Visitors will be able to go behind the scenes of the on-screen magic and explore the artworks and innovations that gave birth to the animated feature film. The exhibition includes early conceptual and creative artworks from legendary features including Snow White and the Seven Dwarfs, Cinderella, Sleeping Beauty, The Little Mermaid, Beauty and the Beast, The Princess and the Frog, and the yet to be released Tangled.

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Date: Thursday 18th November, 2010 – Tuesday 26th April, 2011
Time:
10:00am
Location:
Australian Centre for the Moving Image – Federation Square
Further Information:
www.acmi.net.au




Can Social Media Act as a Double-edged Sword?

September 20, 2010

How the positives of social media can generate negativity for the Australian Travel & Tourism Industry.

If the Australian travel and tourism industry wants to leave a global mark, it must embrace the use of social networking sites such as Twitter and Facebook to adopt and harness a strong digital strategy says Tourism Australia’s executive chairman, Rick Allert.

“As more of the world continues to embrace the Internet in new and diverse ways, this is an obvious medium we need to fully utilise to convey the depth and breadth of Australia’s travel and tourism experience,” Mr Allert claims.

While recognising the Australian travel and tourism industries need to jump on the social media bandwagon, Mr Allert advised that a reliance on social networking sites could prove consequential for travel and tourism operators, with negative word-of-mouth posing a threat for a country’s image.

Poor Mr Allert failed epically at practicing what he preached. In March of 2010, Tourism Australia launched a $150 million advertising campaign to replace their previous ill-fated ‘Where the bloody hell are you?’ campaign. Using the new slogan, ‘There’s nothing like Australia’, they invited Australians to submit their favourite photos and taglines of the country to capture that authentic, every-day Australian touch.

Within hours of launching the new site, the online campaign was hijacked by satire blog nothinglikeaustralia.net.

Tourism Australia made the terrible mistake of forgetting to register variations of their websites URL. While having claimed the .com address, this left a window of opportunity for virtually anybody to register nothinglikeaustralia.net. Mr Allert must still be kicking himself.

~

On November 23rd 2007, low-cost carrier, Tiger Airways Australia commenced domestic flight services throughout Australia. On June 7th, 2008 Tiger took a walk on the wild side by embracing the use of social-networking giant, Twitter @tigerairways. While Twitter has proven to be a powerful  communication device for other Australian airline companies like @VirginBlue and @JetstarAirways, Tiger Airways lacked what these two companies were able to grasp hold of.

The second half of 2008 saw Tiger embrace Twitter a total of five times. 2009 brought on a slight  improvement with a whooping 29 tweets <insert sarcasm here>; one of them even promising follower’s innovation and excitement; kind of ironic, don’t you think? Perhaps this earth-shattering promise of excitement was the increase of their tweets, six-fold, on previous years results?

Sadly, in 2010, Tiger Airways’ Twitter account died a slow and painful death (of only five tweets) with a direct flight out to Twitter heaven.

A big mistake made by companies is the abandoning of accounts. Tiger Airways has ignored the benefits that Twitter can encompass for them and rather than shutting off its Twitter account completely, it has decided to portray a negative company image for its 2,954 followers via account abandonment.

Dear neglected @tigerairways Twitter followers, here’s an idea.

~

Virgin Blue and V Australia have done an outstanding job appealing to customers via their Facebook pages with 20,000+ and 15,000+ ‘likes’ respectively. They’ve also gone that extra mile in mastering communicative channels via Twitter and corporate blogging. Despite these social networking measures, any given corporate message may be easily counteracted by dissatisfied customer blogs and blog posts, especially those that rank highly on Google.

A simple Google search of ‘Virgin Blue Blog’ reveals the top ranking result to be a blog post from a disgruntled Virgin Blue customer; it even ranks above the V Australia Blog itself. Although having been posted way back in March of 2006, this particular blog post still generates interest amongst other dissatisfied Virgin Blue customers, with comments still being posted to it as recent as September of 2010.

This example is not specific to Virgin Blue and V Australia but is just one of the many cases used to illustrate the permanency of the Internet and the power of social media.



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