British lad, Ben Southall wins ‘Best Job in the World’.

May 6, 2009

British boy, Ben Southall has today been named the winner of Tourism Queensland’s ‘Best Job in the World‘ promotion.

The 34 year old charity fundraiser beat out 15 other finalists picked from a pool of 34,000 applicants from across the globe. The 15 finalists were all flown out to Hamilton Island at the end of April to prove to the judges why exactly they were ideal candidates for the biggest and most successful marketing stint ever produced within Australia (or the world for that matter!).

It cost about $1 million but generated close to that of $150 million in global coverage for the Great Barrier Reef.

As caretaker, Ben will live on Hamilton Island for six months, earn a $150,000 AU wage while exploring the surroundings of the region and share his experience with the world through means of online tools such as blogging.

Amongst all the excitement of today’s announcement, no one seemed to notice that a slight slip saw the winner’s name being published on the Tourism Queensland website half an hour before the official announcement was mad. The finalists however, were unaware of this minor malfunction and their reaction to the announcement was genuine and honest.

Best Job In The World – Final Top 16

April 4, 2009

On Friday, April 3, 15 lucky finalists from across the globe received the call from Queensland Tourism Minister Peter Lawlor informing them to get-a-packin’ for their journey to Hamilton Island.

Amongst the 15 finalists are a teacher, students, a receptionist and an actress; all whom will make their way over to Hamilton Island for the final selection process in May for the ‘Best Job In The World‘.

These lucky buggers were selected from thousands of entries world-wide and were cut down to a short-list of 50, before being dissected down further to only 15, plus one wild card entry. Entrants went to great depths to make themselves stand out from the crowd; scuba diving in a tank in Amsterdam, dressing up as a mermaid in downtown Singapore and spruiking at a London pub just to name a few. I’m sure all short-listed candidates find their risky efforts well worth-while now.

Tourism Queensland has estimated the campaign has achieved about $100 million worth of global publicity for Queensland.

The Top 16 will fly to Hamilton Island on May 3 and the successful candidate will be announced on May 6.

Best Job in the World finalists:

Anjaan RJ – India

Ben Henry – France

Ben Southall – UK

Cali Lewis – USA

Clare Wang – Taiwan (wild card applicant)

Clarke Gayford – New Zealand

Erik Rolfsen – Canada

George Karellas – Ireland

Greg Reynen – Singapore

Hailey Turner – Australia

James Hill – Australia

Juweon Kim – Korea

Magali Heuberger – Netherlands

Mieko Kobayashi – Japan

Mirjam Novak – Germany

Yi Yao – China

Best Job in the World – Finalists announced!

March 8, 2009

The Queensland Tourism God’s have spoken, and on March 3, they delivered the news to fifty applicant hopefuls informing them that they were one step closer to snagging the Hamilton Island caretaker position dubbed the best job in the world.

The Hamilton Island dream job, promising a $150,000 AU six month wage, drew 34,684 applications from more than 200 countries right around the globe. Eager hopefuls went to great lengths to prove they were worthy of this once in a life time opportunity where they would live in luxury on the Great Barrier Reef’s Hamilton Island, spending there days exploring their surroundings and reporting back on their experiences through an online blog.

The top 50 candidates came from a host of professions ranging from a dance instructor, charity fundraiser, physiotherapist, DJ, chef and an actor. They represent 22 countries including the UK, Japan, Canada, US, Greece, Germany, Kenya, China, India, New Zealand, Guam and Australia. For those of you interested, the successful applicants can be viewed at

This $1.7 million viral marketing campaign is said to have already generated a whopping $70 million worth of publicity for the state of Queensland. A very nice return, if I may say so myself.

The top 50 will be narrowed down to 10 by Tourism Queensland and an eleventh wild card entry will be voted for online by the public. These final 11 candidates will all be flown to Hamilton Island for the final selection before the winner starts work on July 1, 2009.

Dream job on Australian island of paradise – Apply Now!

January 13, 2009

Looking for the adventure of a lifetime? Has the decline in employment and the global economic crisis terminated your job or got you feeling blue? Maybe it’s time you started living life outside the box and applied for this once in a life time dream island job that Australia has up for grabs. Applications are being accepted on a global level, so no matter where you live in the world, you are welcome to apply.

The lucky person selected for this dream job will be immersed in the culture and beauty of Hamilton Island on the Great Barrier Reef.  The six-month contract comes will flexible working hours and the successful applicant will have the key responsibilities of exploring the area to discover what is on offer and to report back weekly to Queensland Tourism and the world via blogs, photo diaries, video updates and media interviews.

Other duties will include cleaning the pool which comes with your free home, feeding ocean fish and mail collection and delivery. Swimming, snorkeling, making friends with the locals and enjoying Queensland’s climate and lifestyle are just some of the other duties on the list. Not bad for a six month salary package of $150,000AU!

On top of this six-figure salary, Queensland Tourism is offering return airfares from your nearest capital city, transport while on the island, travel insurance, camera and computer gear to stay in touch with the world and travel to other islands that make up the Great Barrier Reef. They claim that no academic qualifications are necessary, however, you must be a confident swimmer, enjoy snorkeling and have good communication skills.

This ‘Best Job in the World’ campaign is an innovative, clever marketing ploy for Tourism Queensland and comes at a great time. Australia was in fear of losing out on tourism due to the falling Australian dollar and the global financial crisis but this $1.7 million global marketing strategy is expected to generate more that $70 million worth of publicity for Queensland.

Not only will people want to apply for this position, but it will stir up curiosity and generate interest in the sunny state. It will put Hamilton Island on peoples shopping lists and that is what destination marketing is all about. This campaign will help raise awareness in people’s minds so when they are trying to decide where they want to take that relaxing, white sand and crystal clear waters holiday, they know to Google words such as ‘Hamilton Island’ or the ‘Great Barrier Reef’.

To apply for the ‘Best Job in the World’, Tourism Australia is asking applicants to create a sixty second video explanation of why you think you would be great for the job. There is also an online application to be filled out at

Applications close on February 22 and 11 short listed candidates will be flown to Hamilton Island in early May for the final selection process. The winner will be announced on May 6 with employment to commence on July 1, 2009.