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Rico was born on a plane between two countries over the International Date Line on June 6th and June 7th of 1972. His mother and father were hippies and moved off the coast of Equador when Rico was only young and remained there for several years. In his later years, Rico went on to work at a travelling circus giving him the opportunity to see many places he’d never seen before. After tiring of the circus life, he tied himself to a small plane carrying coffee beans and landed in the USA, bright eyed and ready to begin his new life as the face of Air New Zealand.
Air New Zealand is at it again, this time with a new advertising campaign looking to be its most controversial yet – although in this instance, I’m not so sure being controversial is a bad thing. Rico made his debut in three commercials released last week to create awareness of the airlines new children’s storytime services and premium economy space seats on their 777-300 aircraft.
In two of the three commercials, Rico makes lewd, suggestive comments to fellow Air New Zealand passengers that strike up conversation with him. His thick Equadorian accent plays a part in the mispronunciation of words, in turn, giving them a double meaning: “All we need now is a nice Kiwi bitch (beach).”
In the second commercial titled “The Intimate Art of Touching”, Rico rips out one liners such as “You can lick the crack…” and “The screen is like a woman, and you must be gentle with her…put your finger here and touch her lightly…”
What’s even more impressive is that Rico has his own Facebook page. His interests are listed as “travelling to everywhere, meating the friend. Relapsing in nice place, writing the book and taking away photo.” Rico interacts with his 4,837 fans by engaging in wall conversations with them in a fun and flirtatious manner. Can we expect Rico to make a Twitter appearance? I definitely hope so.
Personally, I think these advertisements are a genius move by Air New Zealand. Yes, they are controversial, but being controversial isn’t necessarily a bad thing now, is it? Controversy generates interest and talk, whether it be via word of mouth, news or online communication platforms; all of which produce an increase in brand awareness and gain the attention and curiosity of the general public, or perhaps a whole new market that never previously considered Air New Zealand as their airline of choice.
Do you find Air New Zealand’s new advertising campaign offensive or funny? I’d love to hear your thoughts.
1 Comment | Airlines/Airfares, Social Media, Travel | Tagged: 777-300, Advertising, Air New Zealand, Aircraft, Campaign, Commercial, Controversy, Equador, Facebook, Happy Hour, Marketing, New Zealand, Plane, Rico, Social Media, The Intimate Art of Touching, Twitter | Permalink
Posted by Lynda
Where I’ve Been is one of the few Facebook applications that I’ve taken any interest to. It is a cleverly designed social networking tool for the travel industry and keen Facebook travellers and currently boasts a community in excess of 9 million.
I must admit that until today, Where I’ve Been served me mainly as a visual passport; I could easily highlight all the cities and countries I’ve visited on a map to show off to my Facebook friends. Although I do enjoy making friends jealous each time I land another country to my growing collection, today I decided to pay the application some much needed attention and was pleasantly surprised.
Steering away from the regular Maps & Passport tab of my Where I’ve Been Facebook application, I ventured two tabs across to Trivia. Trivia presents to you a Question of the Day where you are able to test your travel knowledge with a daily trivia question (as well as previous days questions). A correct answer will score you $20 virtual bucks, an incorrect answer only $1; accumulate these bad boys and you’re on your way to becoming a virtual do-gooder.
You can work backwards to cash in for prior days’ questions that you may have missed out on – this helps build up your virtual bucks account. The questions are fun and challenging and if you get one wrong, you are given the correct answer for your own personal reference – hey, this could be extremely handy for that next time you’re on Who Wants to be a Millionaire?
Earned anywhere between $100 – $10,000? Great – you’re ready to take the next step in helping such organisations as World Land Trust, Relief International, World Food Programme, Seva Mandir, and Creating Hope International. Simply click on the bucks tab and select which organisation you’d like to contribute to. If the Purchase button is orange, you have enough funds to buy the highlighted cause.
Today alone I saved 1 square foot of rainforest and fed a child in Mali.
How did you spend your Sunday?
Leave a Comment » | Economy, Life, Social Media, Travel | Tagged: Application, Charity, Creating Hope International, Facebook, Facebook Application, Mali, Philanthropy, Rainforest, Relief International, Seva Mandir, Social Media, Social Networking, Travel, Travel Application, Travel Social Media, Trivia, Virtual Bucks, Where I've Been, Where I've Been Trivia, World, World Food Programme, World Land Trust | Permalink
Posted by Lynda
I can still recall the way my eyes lit up while watching the show for the very first time. I was captivated; it was almost trance-like. La Nouba was a world where dreams became reality; a place that allowed me to escape to a land of make-believe and fantasy, even if only for a short while. La Nouba was the first Cirque du Soleil show I had ever seen and since then, I have had the pleasure of adding Mystère, Zumanity and LOVE to my viewing collection.
From April of 2011, I look forward to revisiting this fantasy world once again. Hot on the heels of its European stint, Cirque du Soleil is bringing the Saltimbanco over for an Australian arena tour.
Saltimbanco explores the urban experience in all its myriad forms: the people who live there, their idiosyncrasies and likenesses, families and groups, the hustle and bustle of the street and the towering heights of skyscrapers. Between whirlwind and lull, prowess and poetry, Saltimbanco takes spectators on an allegorical and acrobatic journey into the heart of the city.
Tickets go on sale to the general public on Monday October 18, 2010 at 9am. If you are a Cirque Club Member you are able to purchase pre-sale tickets from Thursday October 7 at 9am – Sunday October 17 at 11pm. If you would like the opportunity to pre-purchase tickets, it isn’t too late to sign up and become a Cirque Club Member – it’s free!
You don’t want to miss out!
Tour Dates: Cirque du Soleil – Saltimbanco 2011
Perth: April 21 – May 9, Challenge Stadium
Adelaide: May 12 – May 22, Adelaide Entertainment Centre
Melbourne: May 25 – June 11, Rod Laver Arena
Hobart: June 15 – June 19, Derwent Entertainment Centre
Brisbane: July 8 – July 17, Brisbane Entertainment Centre
Newcastle: July 20 – July 24, Newcastle Entertainment Centre
Sydney: July 27 – August 14, Acer Arena
Wollongong: August 17 – August 21, WIN Entertainment Centre
More information: Ticketek
3 Comments | Australia, Cirque du Soleil; La Nouba, Disney, Life, Travel, Walt Disney World, Work | Tagged: Acer Arena, Adelaide Entertainment Centre, Australia, Brisbane, Brisbane Entertainment Centre, Challenge Stadium, Cirque, Cirque Club, Cirque Club Member, Cirque du Soleil, Derwent Entertainment Centre, Disney, Hobart, La Nouba, Les Cons, Love, Melbourne, Mystere, Newcastle, Newcastle Entertainment Centre, Perth, Rod Laver Arena, Saltimbanco, Sydney, Ticketek, Walt Disney World, WIN Entertainment Centre, Wollongong, Zumanity | Permalink
Posted by Lynda
With the blockbuster Tim Burton Exhibition coming to a close this weekend at the Australian Centre for the Moving Image (ACMI) here in Melbourne, I was curious as to what came next. After a quick Google search I was beyond ecstatic to discover that as of November 18, 2010, the ACMI will host Dreams Come True: The Art of Disney’s Classic Fairy Tales. This major new exhibit will celebrate over 70 years of Disney animation and comes to us direct from the USA.
Conceived by John Lasseter, Chief Creative Officer, Disney/Pixar Animation Studios, as a cultural gift to the people of post-Katrina New Orleans and originally curated by Lella Smith, Creative Director, Disney Animation Research Library, the exhibition features over 600 original artworks, maquettes and animation cells from Disney’s much-loved adaptations of traditional European fairy tales.
Visitors will be able to go behind the scenes of the on-screen magic and explore the artworks and innovations that gave birth to the animated feature film. The exhibition includes early conceptual and creative artworks from legendary features including Snow White and the Seven Dwarfs, Cinderella, Sleeping Beauty, The Little Mermaid, Beauty and the Beast, The Princess and the Frog, and the yet to be released Tangled.
Date: Thursday 18th November, 2010 – Tuesday 26th April, 2011
Location: Australian Centre for the Moving Image – Federation Square
Further Information: www.acmi.net.au
Leave a Comment » | Australia, Disney | Tagged: ACMI, Australia, Australian Centre for the Moving Image, Beauty And The Beast, Disney, Dreams Come True, Dreams Come True: The Are of Disney's Classic Fairy Tales, Federation Square, Melbourne, Seven Dwarfs, Sleeping Beauty, Snow White, Tangled, The Art of Disney's Classic Fairy Tales, The Little Mermaid, The Princess and the Frog, Tim Burton | Permalink
Posted by Lynda