Air New Zealand’s Rico: Hot or Not?

October 21, 2010

Meet Rico.

Rico was born on a plane between two countries over the International Date Line on June 6th and June 7th of 1972. His mother and father were hippies and moved off the coast of Equador when Rico was only young and remained there for several years. In his later years, Rico went on to work at a travelling circus giving him the opportunity to see many places he’d never seen before. After tiring of the circus life, he tied himself to a small plane carrying coffee beans and landed in the USA, bright eyed and ready to begin his new life as the face of Air New Zealand.

Air New Zealand is at it again, this time with a new advertising campaign looking to be its most controversial yet – although in this instance, I’m not so sure being controversial is a bad thing. Rico made his debut in three commercials released last week to create awareness of the airlines new children’s storytime services and premium economy space seats on their 777-300 aircraft.

In two of the three commercials, Rico makes lewd, suggestive comments to fellow Air New Zealand passengers that strike up conversation with him. His thick Equadorian accent plays a part in the mispronunciation of words, in turn, giving them a double meaning: “All we need now is a nice Kiwi bitch (beach).”

In the second commercial titled “The Intimate Art of Touching”, Rico rips out one liners such as “You can lick the crack…” and “The screen is like a woman, and you must be gentle with her…put your finger here and touch her lightly…”

What’s even more impressive is that Rico has his own Facebook page. His interests are listed as “travelling to everywhere, meating the friend. Relapsing in nice place, writing the book and taking away photo.” Rico interacts with his 4,837 fans by engaging in wall conversations with them in a fun and flirtatious manner. Can we expect Rico to make a Twitter appearance? I definitely hope so.

Personally, I think these advertisements are a genius move by Air New Zealand. Yes, they are controversial, but being controversial isn’t necessarily a bad thing now, is it? Controversy generates interest and talk, whether it be via word of mouth, news or online communication platforms; all of which produce an increase in brand awareness and gain the attention and curiosity of the general public, or perhaps a whole new market that never previously considered Air New Zealand as their airline of choice.

Do you find Air New Zealand’s new advertising campaign offensive or funny? I’d love to hear your thoughts.

 

 


Auckland, New Zealand – Leg 1

June 28, 2009

So I’m just sitting here in Auckland Airport, New Zealand. Had an extremely smooth flight over from Melbourne flying Air New Zealand which I can never speak highly enough of; wonderful airline. Scored myself the exit lane so I had a ton of leg room 🙂 Landed maybe 40 minutes ago. It’s miserable here; cold and raining. Yuck. Watched ‘I Love You, Man’ and half of ’17 Again’ on the ride over. Hopefully get to finish it on the next leg of the journey. During ‘I Love You, Man,’ I’d burst out into random fits of laughter… eh, I was enjoying the movie.

Leaving Melbourne Airport was like ‘Cry-fest 2009’. Sooooo many tears. Was so sad saying by to the girls, but even worse saying bye to mum and dad, especially mum!!! I gave her a massive hug 🙂 I also almost started crying while saying bye to Cookie this morning. I will miss his little fat face! Ah well, here’s some photos we snapped just before I departed Melbourne.

The girls and I... I felt so tall haha.

The girls and I... I felt so tall haha.

Mum and I :-)

Mum and I 🙂

Dad, Mum and I :-)

Dad, Mum and I 🙂


VISA + AIRFARES = HAPPY LYNNIE

April 22, 2009

This morning I woke at the unGodly hour of 6am in order to catch the 6.50am train into the city. I had an 8.15am appointment at the U.S. Consulate General on St. Kilda Rd in Melbourne and was advised to get there a half an hour before my appointment time. I managed to find my way to the Consulate and upon entry into the building, I noticed a queue had already formed. I was maybe the tenth person down the line. They took us in five people at a time. We entered our passport numbers into the computer systems and were issued a sticker with a barcode to wear on our shirts before our belongs were scanned through the x-ray machine and we had to walk through the metal detectors. Our bags had to remain at the security desk and we were only allowed to take out paperwork and our wallets in.

We were all told to take a seat and just wait until our number was called. In the mean time, we watched a security measures video and a montage of immigrants who had set up home in the U.S. and looked all happy and pleased with their new lives… it was on replay so I watched it no less than 15 times. Number 12 was called to window one so I made my way over. The old man behind the window asked for all my documents and my passport. He then took electronic fingerprints from both my hands and told me to sit back down. That was easy enough. Another hour or so passed before my number was called up again; this time to window two. The American lady behind the window asked a what reason I had to return home, asked to see financial proof of how I would support myself and then asked to see a copy of my University degree. She also asked if my previous trips to the U.S. were just for pleasure to which I nodded. I was rather nervous but that was soon forgotten when I saw her look up and smile at me… “Congratulations, I see no reason to not give you a visa. Everything is in good order.” To which I responded SWEET! Thank you! I left with the biggest smile ever plastered across my face!

I caught the train back home and headed straight over to STA Travel to purchase my airfares. At this point, I was still feeling a tad iffy about the response I had received from U.S. Customs and Border Protection last week. I didn’t want to risk flying into Los Angeles Airport then have the Customs Officer try to enter me on my J1 visa (even though I had been advised that I could enter on a Visa Waiver), so I decided to not take any chances and purchase a direct flight to Canada without any stop overs in the U.S. It was a tad more expensive than flying into L.A., but at least this way I know it will be hassle free and I get to fly my favourite airline, Air New Zealand! Yay to having a personal entertainment unit and movies and TV on demand the entire way!

Departure is June 28 flying from Melbourne > Auckland > Vancouver > Montreal… woah, what a mouthful!

I have my return flight booked in also flying Air New Zealand from Los Angeles to Melbourne however, I have to call closer to my return date (which, at this point is August 15, 2010) and push the date back further as they couldn’t issue the ticket that far ahead of time yet.

I’m so excited! Not long to go now! EEEEEEEEEEEEEE!